We often partner with agencies to activate compelling, memorable and goes without saying, unique activations. Our partners, Habitat Media commissioned Zest to produce a campaign which linked in with Nova radio and the launch of Foxtel’s series 5 of Game of Thrones and a dedicated social media campaign (#GoTFoxtel).

The aim of the campaign was to stir up the curiosity of the public. We placed large ‘Dragon’ footprints in Brisbane, Melbourne & Sydney where people who found the dragon could #GoTFoxel (Game of Throne Foxtel) with their images to win premier tickets to the Series launch of Game of Thromes. This curiosity would drive traffic to the Twitter page of the campaign where members of the public can Tweet pictures of their mysterious finds and join the conversation online.
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