Speed kills – 3D art saves lives

Zest has teamed up with Dunedin City Council in New Zealand to create the world’s first permanent 3D pedestrian crossings.  The crossings are located in Clyde St outside the University’s School of Business Building – key access points for students to the university.

The crossing at the intersection of Clyde St and Union St East is literally a foot crossing, while the second crossing north of Leith River is a series stepping stones.

girls on 3d pedestrian crossing

road workers on 3d pedestrian crossing

Commanding immediate attention, a driver’s focus is moved to the present situation (pedestrians crossing the street) and away from other distracting thoughts. The result – heightened attention, lower speed, less accidents.

The crossings have been created to government road safety specifications using non-slip resins, aggregates and road surface paint. 

The 3D artworks have been designed by internationally awarded Melbourne artist Jenny McCracken and were produced over a week.  The team included Dunedin artist Guy Howard-Smith, and staff from Dunedin City Council, Downer and Resin Surfaces.

Planning and environment committee chairman Cr David Benson-Pope said the project was “a great way of addressing the safety concerns that have been expressed about the intersection, and at the same time adding some Dunedin style and fun”.

More 3D pedestrian crossings are planned for the near future.

Read the case study and contact us to discuss how Zest can assist in making your roads safe.

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