The Creative Retail Trend

Rainforest mural for boutique by Jenny McCrackenAs online shopping becomes an increasing threat for retail stores, there is a marked trend toward drawing crowds by creating innovative and artistic elements as part of the shopping experience. The pressure to provide better in-store experiences is becoming an important element in ‘bricks and mortar’ space – it is not just about the product anymore, rather the look and feel of the space is getting just as much attention. More and more stores look like art galleries, that use innovative merchandising, lighting, sculptures an emerging tendency to create unique artworks to complement the shopping experience.

Australia’s restaurants and cafes are also showing a movement towards introducing innovative artwork & design into fit-outs. This trend is emerging as the cities become crowded with apartments, and are seeking and extension of their home…spaces that make them feel at home, or at the other end of the spectrum, creating the ‘theatre of food’ experience, that forms part of that visual intrigue.

Shopping centres seem to be growing into mini cities, offering ‘chill-out’ zones decked out in designer furniture & sculptured artworks, precincts for kids; public art; landscaping and stand out signage. School holiday programs are also being adopted by shopping centres, as they see opportunities to entertain the kids, allowing parents to have time to have a more leisurely shopping experience (hence spend more, without a distraction!)

Some of the retail clients Zest Artists have created artworks for include Macarthur Square, Campbelltown NSW who change their chalk board monthly to re-invigorate their fresh food market, the innovative Mama’s Wok, who used a chalk mural on its ‘Coming Soon’ hoarding, trompe l’oeil for Melbourne clothing store, 3D illusion on the floor for a cafe in Murwillumbah & the innovative Bailey Nelson wall art for their Indooroopilly and Sydney stores.

If you have an idea for your next shop fit-out, our artists can complement you shop fit out with a unique and eye-catching piece of work… using any technique, any idea!  Contact us today.