Tips on using art to turn your exhibition space into new business leads

Zest-Calliden-Exhibition-Chalk-ArtCompeting for the attention of event participants and delegates at larger scale conferences & exhibitions can often be challenging. The solution is to use art to attract people to your space, which can lend a helping hand in breaking down the barrier to approach potential sales leads & help pave the way to meaningful conversations.

Maximising your exhibition stand involves not only creating a visually attractive stand, but to engage and stand out from your competitors. There are a few ways you can use art at your stand to make your point of difference:

1.Β  Entertain! Using Live Art can be a successful way to get customers to your stand & watch professionals create wonderful backdrops to your stand. As the artist works on the piece during the show, customers tend to be attracted back to your stand to see the progression of the artwork. Couple this with the use of social media and you have reached a far greater audience.

2.Β  Get people involved in your stand. By creating a mural or 3D artwork where your customers can interact with and become a part of, will gain a great social media reach and word of mouth at your event. Perhaps get people to get involved with an artists to create their own artwork which they can take away with them, or participate in a β€˜communal’ piece. These methods are tried and tested to ensure your stand is remembered above others.

3.Β  Use art to make your stand spectacular! A stand with great design features can be more attractive than a gimmick – don’t focus solely on conveying information – bold colours and beautiful artwork may be just the thing that draws people to you.

Making the most of your exhibition stand in not only attracting visitors, but ensuring a smooth path to interacting with them once they are there is a key component on standing out from the crowd. The Zest team of artists are well versed in creating pieces of artwork or conducting workshops or displays that can shape your exhibition stand into connections and plenty of new business leads.

 

Examples include mind mapping conference talk for Salesforce; 3D illusion for Yahoo!7 at Technology Exhibition; 3D illusion room created for Conference Exhibition.Β  Above: Zest Artist Jenny McCracken draws delegates into the artwork created over 3 day conference.Β  Find out more about our Conference Activities.