Trompe l’oeil, (pronounced tromploy), literally translated from French means ‘deceives the eye’.
The Oxford Dictionary defines it as “Visual illusion in art, especially as used to trick the eye into perceiving a painted detail as aย three-dimensional object”. ย Trompe l’oeil was frequently utilised by the great artists of the Renaissance period to momentarily trick the viewer into believing that the painted objects they were looking at were real. It is a very difficult yet enduring technique that has been used by artists throughout history.
Zest has a number of artists who are masters of this technique and it has been applied toย powerful effect in business, community and creative settings. Our most recent demonstration of the power of visual illusion is on the set of the latest edition of ‘The Block’, where contestants literally appear to be in an industrial construction site.
The โruleโ for painters of trompe l’oeil is that the object represented must ‘appear’ to be ‘actual size’. When well executed, it is impossible for the viewer to discern the real from the painted.ย The Block set is a fine example.
Trompe l’oeil can be employed with great impact in the commercial world. It is a fantastic way to liven up an exhibition stand, an office wall, or as a exciting way to execute a marketing campaign which needs that ‘X’ factor. Our artists are have deep experience in these incredible applications, limited only by one’s imagination and willingness to explore and experiment – and of course weโd definitely love to see more of this style of art in the public eye.