National Heart Foundation & City of Melbourne

Client: National Heart Foundation and City of Melbourne

Location: Bourke Street stairs, Southern Cross Station in Melbourne

The brief was to encourage people to use the stairs rather than the escalators at Southern Cross Station as part of the City of Melbourne’s #100ways campaign.

Working with the Heart Foundation we developed the theme ‘Put a Spring in Your Step’ and Zest Artist Jenny McCracken set to work designing the artwork. The artwork was produced by 5 artists over 5 days/nights. The artwork was in place for 2 months and surveys showed that a 20% increase in the use of the stairs during peak hour.

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