Client: National Heart Foundation and City of Melbourne
Location: Bourke Street stairs, Southern Cross Station in Melbourne
The brief was to encourage people to use the stairs rather than the escalators at Southern Cross Station as part of the City of Melbourne’s #100ways campaign.
Working with the Heart Foundation we developed the theme ‘Put a Spring in Your Step’ and Zest Artist Jenny McCracken set to work designing the artwork. The artwork was produced by 5 artists over 5 days/nights. The artwork was in place for 2 months and surveys showed that a 20% increase in the use of the stairs during peak hour.