Stair Art for the National Heart Foundation & City of Melbourne

THE BRIEF

To encourage people to use the Bourke Street stairs rather than the escalators at Southern Cross Station as part of the City of Melbourne’s #100ways campaign.  Working with the Heart Foundation we developed the theme ‘Put a Spring in Your Step’ and Zest Artist Jenny McCracken set to work designing the artwork.

THE CHALLENGES

1. To get people to change their behaviour.

2. The stairs measure 185 square meters, with 42 steps – the main challenge was to keep everything in perspective while the face of each step was further away.

3. The artwork had to be completed within a week and had to allow public access at all times.

THE OUTCOME

The stair art was produced by 5 artists over 5 days/nights.  The design was colourful and feedback direct to our team showed that people were drawn to the colour which brightened their day.

A number of marked positions where commuters could pause and pose for photo’s which spread the #100ways and Heart Foundation message throughout social media and will ensure the message outlived this temporary artwork.

People movements measured by the Heart Foundation and City of Melbourne showed a 20% increase in the use of the stairs during peak hour.

The artwork was in meant to be in place for 1 month but due to it’s popularity the period was extended to 2 months. Unfortunately the stairs are used for advertising and the artwork had to be removed.


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