Yahoo!7 were excited to exhibit at the ad:tech trade show at the Sydney Convention Centre, Darling Harbour on Wednesday 9th and Thursday 10th March 2011.
This year rather than building an exhibition stand, Yahoo!7 engaged Zest to create a 3m by 3m optical illusion.
The activity was immensely popular, with visitors to the exhibition lining up to have their photo taken in the 3D artwork.
Find out more from Yahoo!7 and view the full collection on Flickr.
View the footage on Youtube