3D chalk art, street painting, cadbury joyville

The people of Cadbury’s mythical land Joyville offered Aucklanders a rare glimpse into their joyous world via a spectacular 3D chalk art.

The 3D chalk art affectionately known as the Choco-Coaster3000 (“part roller coaster, part chocolate accelerator”) was created by Zest Artists Anton Pulvirenti and Jenny McCracken.

A cast of Joyville workers were on hand  to take photos of Kiwis interacting with the 3D chalk art and to explain the story and history of the fantastical world that is Joyville – and give out free chocolate!

Zest worked with Mango NZ on this campaign, more images can be found at on Cadbury New Zealand’s Facebook page.

See more examples of 3D Illusions and if you’re looking for more ideas for experiential marketing, events and festival check out Tape Art.

 

 

 

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