This year’s Chalk Urban Art Festival was HUGE. We’re talking 350 square meters huge!
We reached over 44 million people online and 45,000 people visited Circular Quay to see the Australian first.
Chalk Urban Art Festival was featured in 98 articles, reached the airwaves and blogspots. Social media was across Facebook, Instagram and Twitter with 450,000 reached on Facebook alone. Our Instagram competition doubled the number of followers during the week of the festival.
Creative Producer and Founder of Chalk Urban Art Festival, Zest’s Managing Director Andi Mether brought together artists from Europe and Australia, to create Australia’s largest 3D Street Painting. Australia’s Champion Artist Jenny McCracken and internet sensation Leon Keer collaborated on the design ‘Wasting Time’, their support team were all prize winners from previous Chalk Urban Art Festivals. Over six days the artists brought the artwork to life on the forecourt of Sydney’s Customs House.
Highlights from this year’s festival included:
- Weekend Sunrise – 5 live crosses
- Visit by Chalk Urban Art’s Ambassador, Lucy Turnbull AO and The Hon Malcolm Turnbull
- Screening of ‘CHALK: An Australian Perspective’ on SBS1
- Take Part in Art activities in conjunction with City of Sydney Libraries
“It’s been fantastic to see our vision come to life. This year’s festival is the culmination of nine years of taking chalk art to the public, developing the skills of local talent through previous festivals and building on relationships we’ve formed with our counterparts overseas” said Mether.
“We’ve achieved exactly what we set out to do when we journeyed to Italy in 2012 to film Jenny McCracken and Anton Pulvirenti competing at Incontro Nazionale dei Madonnari in ‘CHALK: AN Australian Perspective’. We wanted to see how our Australian artists compare to the world’s best there and now we’ve been able to show the world what we can do here.”
Claus von Hessberg, Chairman of Chalk Urban Art Incorporated said, “2014 was the year to make our mark on the world stage. The Zest team, led by Andi Mether did an incredible job not only drawing attention to such a spectacular artwork but by making it our biggest showcase to date.”
City of Sydney was Major Sponsor this year. Lord Mayor Clover Moore said of the festival “Public art plays an important role in contributing to the life of a city and that’s why the City of Sydney proudly supports Chalk Urban Art”.
For Jenny McCracken “Leon Keer and I had been wanting to collaborate on a work for some time, we never imagined we’d have such a fabulous landmark right in the heart of Sydney. Customs House forecourt in Circular provided the perfect canvas to showcase our skills and show the world what we can do”.
“We had a brilliant team of artists working with us. Many of us have competed at festivals here and overseas but this was the first time we worked together. I can’t wait to do it again.”
The future is looking bright for Chalk Urban Art with international artists lining up to come to Australian shores and work with our local talent and requests for our artists to work overseas.
Find out more at www.chalkurbanart.com