As the finishing touches were being added to our striking new public mural, 20 captive bred Regent Honeyeaters took flight at a secret woodland location in the NSW Hunter Valley.
The critically endangered Regent Honeyeater features in the artwork at the popular tourist spot, alongside the threatened Swift Parrot and Pokolbin Mallee. This new addition to the Australian Street Art scene is a partnership project between NSW Government Saving our Species program (SoS), Hunter Local Land Services (LLS), Zest Events International, artist Thomas Jackson and the Pokolbin Distillery.
The finished mural at the Pokolbin Distillery located on the Hunter Valleys popular Golden Mile.
Andi Mether, Chief ARTchitect at Zest Events International managed the mural project from concept to completion;
“We are very proud to be part of this stunning 30 metre long mural which showcases the great work carried out by local businesses and the NSW government to protect our flora and fauna for future generations.”
Strategic collaboration delivers results
It all started when Tania Reid, Principal Manager, Partnerships for SoS invited Zest Events to brainstorm ideas for raising awareness of threatened species in the Hunter region.
“The SoS team explained how the Hunter population of woodland birds had been declining for the last 30 years,” said Andi. “We needed to come up with a way to capture the public’s attention about this issue. After months of planning, discussions and scoping options, the team decided that a mural in the Hunter was the way to go. Once we had the plan, everything else fell into place.”
“Collaboration with experts is the way we work. So it made absolute sense to work with Zest Events,” said Tania “Timing was on our side and the painting of the mural coincided with the release of the Regent Honeyeaters – it was meant to be!”
Art means business in the Hunter
“Like all Zest Events’ projects, this was very much a team effort that started with the client’s objective,” explains Andi.
“The Pokolbin Distillery is a perfect match for this project, as it reflects the conservation efforts by distillery owner Joe Slupik. The finished mural is a postcard for the public, designed to encourage people to come to the Hunter Valley, visit the Pokolbin Distillery and learn about the threatened species in the region,” she said “We are now in discussions about creating additional murals and artworks for a Hunter tourism trail.”
Watch this short video to find out more about the Saving our Species program and find out how you can join the movement.
At Zest, we specialise in developing public art messaging about issues such as conservation, waste management and water usage. If your Government, Council or tourism project needs some Zest, Contact Us today.