Client: Maverick

Campaign: NRMA – Demand Better Roads

Locations: Parramatta, Campbelltown, Cronulla, Newcastle, Canberra, Coffs Harbour, Wagga Wagga

Over two weeks NRMA toured through towns in New South Wales to work with local Councils to bring state government’s attention to the state of the roads and make it a topic for the election. A press conference was held in each location and interviews conducted on local radio. Zest Artist Rudy Kistler chalked potholes on the ground and residents and motorists were encouraged to come to site and have their say.

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