Art influences people. It stirs emotions, communicates messages, highlights issues and can be a powerful call-to-action.

Including an artistic component in any program that aims to change behaviour is like adding another string to your bow. Take a step closer to the target and increase your chance of success!

Here’s 4 examples of how it works:

1. Art improves health

Are you a stairmaster or do you prefer to cruise the escalator? The National Heart Foundation and the City of Melbourne wanted to see people moving more in their daily lives to improve overall health and decrease heart-related illnesses.

Adding a Spring-themed inspirational mural to the Bourke street stairs at Melbourne’s Southern Cross Station saw a 20% increase in commuters tackling the steps.

Spring in your step 3d stair mural Jenny McCracken

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2. Art increases public safety

Working with Moreland Councils urban planners we gave the laneway at the rear of the Gaffney Shopping Strip in Melbourne an artistic facelift. The public was avoiding using the lane as it didn’t feel safe.

We brought in ‘a few people from the neighbourhood’ by adding fun, cut-out characters to the walls. It seems a baker, a couple of kids and the old lady next door did the trick, with Moreland Council reporting a significant reduction in safety concerns for business owners and the public.

People started using the area and felt more at ease.

Joe Blanck street cutouts for Moreland Council

3. Art advocates change in the war on waste

Replace that pamphlet in the mail with street signage that works. People stop and watch our artworks being created, marvel at the 3D distortion, take photos and share your call-to-action with their friends.

When Hornsby Council asked us to highlight the main litter issues at Greenway Park we produced two 3d artworks live during their local Skate Park Competition.

A follow-up litter survey at the Park recorded a 60% drop in total litter and an 85% drop in cigarette butts.

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4. Art protects pedestrians

Dunedin City Council asked us to help them improve pedestrian safety at high risk intersections in the city. The 3D illusions were designed to bring the crossing to the attention of drivers and encourage them to slow down.

12 months on, Council is seeing a marked improvement in the number of incidents at these locations. The ongoing interest from the community has furthermore lead to an increased awareness of pedestrian safety in the city.

People love the crossing, and it works very well in terms of safety and functionality.

girls on 3d pedestrian crossing

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Can you use art to increase the impact of your next campaign? Contact us for ideas!

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