The Aussie Talent behind immersive art experiences.
Artist Jenny McCracken puts the finishing touches on her Blue Ringed Octopus 3D illusion.
When Zest was approached by Marc Newman of Newman Entertainment, to help remodel his beloved Dracula’s on the Gold Coast into a TrickPic art attraction we were all very excited.
While immersive art galleries aren’t a new concept (they are scattered across the globe), this would be the first time one was developed using home-grown Australian Artists.
Marc’s vision was to create a one-stop-shop for tourists and visitors to interact with great Aussie icons. Our challenge was to develop a series of mind-bending 3D artworks to fit out 5 levels of the building and create a selfie-lovers paradise.
Overseeing it all – Creative Producer Andi Mether in Jenny McCracken’s 3D Sydney Harbour Bridge artwork
Creative Producer, Andi Mether was entrusted with curation and artistic production of the gallery. Matching concepts to space, collaborating with the Artists to realise Marc’s vision, and supervising on-site construction, installation, quality and activation.
“Bringing 3D street art into a permanent gallery has had its own challenges, especially with a tight timeframe, but as always, it’s so rewarding” Andi says.
“We’re loving seeing our works live on, with new photos appearing on social media each day.”
Over 4 months, our team of six 3D Artists (Jenny McCracken, Anton Pulvirenti, Amelia Batchelor and Dom Intelisano, supported by Zac Craig and Leo Uribe) created 25 permanent illusions to form the basis of the TrickPic experience.
Here’s a peek at some of the behind-the-scenes action!
Visitors to the gallery become part of the scene; taking selfies with snakes, hanging from the Sydney Harbour Bridge, riding roller-coasters with camels, and flying a boomerang over Uluru.
@1029hottomato: Had way too much fun at TrickPic, Surfers Paradise’s newest interactive attraction 📸👍🏼
Want to create a 3D ‘artraction’ of your own? Find out how we can help.